By Adam Westlake / January 17, 2013 / No Comments
A new survey conducted by the Nikkei business daily reveals that the Google Nexus 7 is gaining significant popularity in Japan’s tablet market, even topping Apple‘s iPad. While that may be hard to believe, what with Apple’s renown product launches drawing line ups to the stores in Japan just as everywhere else, Google’s hardware has a significant advantage when it comes to some Japanese shoppers: price.
According to Nikkei’s market survey, the Nexus 7, Google’s 7-inch tablet and one of the latest mobile devices to run the Android operating system, had a 44.4% dominance, while the iPad only had 40%. There are some caveats to that result however, such as the survey being conducted at roughly 2,400 stores, and also not specifying which iPad model they are referring to. The Nexus 7 is just a single model, while Apple’s regular iPad has a 10-inch screen, the iPad Mini is the primary competitor for Google with its 7.9-inches.
Other than those issues that could potentially change the percentage breakdowns, the survey’s real significance is that it points out the Nexus 7′s growing popularity has a lot to do with its cheaper price. At $100 less than the cheapest iPad Mini, combined with Google’s strategy of making money not off hardware sales, but from apps and media downloads, and that’s more than enough to have some tablet shoppers choose something other than the latest i-device.